As more and more businesses move towards hybrid events, it’s important to make sure that your hybrid event is a success. Here are some tips on how to make your hybrid event a success:
Define your goals for the hybrid event.
Before you start planning your hybrid event, it’s important to define your goals. What do you want to achieve with your hybrid event? Do you want to increase brand awareness? Drive sales? Generate leads? Once you know your goals, you can start planning your event accordingly.
Outline the event schedule and format.
Your event schedule and format should be designed to achieve your event goals. For example, if your goal is to generate leads, you’ll want to have a mix of networking and educational activities. If your goal is to increase brand awareness, Miller Tanner Associates want to have a mix of promotional and interactive activities.
Choose the right mix of in-person and online activities.
When planning your hybrid event, it’s important to choose the right mix of in-person and online activities. You’ll want to make sure that your in-person activities are engaging and that your online activities are accessible to all.
Promote your hybrid event to the right audience.
When promoting your hybrid event, it’s important to target the right audience. You’ll want to make sure that your promotion is relevant to your target audience and that your event is accessible to all.
Make sure your hybrid event is accessible to all.
When planning your hybrid event, it’s important to make sure that it’s accessible to all. You’ll want to make sure that your event is inclusive and that all attendees have the same opportunity to participate.
Some ways you can make your hybrid event more accessible include:
- Offering live captioning or transcription services
- Creating an accessible event website
- Offering audio and/or visual recordings of the event
- Offering alternative formats for materials (e.g., Braille, large print, digital)
- Providing access to ASL interpreters or other language services
- Offering assistive technology services
Collect feedback after your hybrid event.
After your hybrid event, it’s important to collect feedback. This will help you improve your event for future occasions. You can collect feedback through surveys, interviews, and focus groups. It’s also important to monitor your event’s social media channels. This will give you an idea of how your event was received by attendees. You can also use social media to collect feedback.